WHAT’S IN A NAME?
my 90,000 can be simply translated as “my career”, as each of us will work 90,000 hours on average in our careers. This name embodies two beliefs that I hold dear:
The “my” part: these are your 90,000 hours and no-one else’s. That’s why I’ll never tell you what to do. Instead, I help you to decide how you will spend them.
The “90,000” part: I believe that coaching should be available for individuals throughout their 90,000 hours, not just for business leaders at the height of their careers. Why should they get to enjoy all the fun and value of coaching?
For this reason also, I try to avoid the concentrated coaching block approach that so many coaches seem to sell: weekly sessions spanning 6+ months at great expense (£3500+). Unless you have a money tree growing in your back garden, that concentrated block will end up being your one, very expensive experience of coaching. And in turn, coaching will impact less than 1% of your 90,000-hour career, leaving many pivotal moments in your career bereft of coaching. Moreover, when you can make huge progress in 30 minutes of coaching, I truly believe that most clients don’t need weekly sessions for 6 months straight.
Instead, I favour a little and often approach. The maximum number of consecutive weekly sessions that I offer is 6 (which is the minimum number that many coaches offer). Typically, my clients schedule a block of 3 or 4 consecutive weekly sessions with me, after which we work on a little and often basis (for example, a session every month). That way, my clients can spread their coaching budget out over years (rather than months) and can continue to reap the rewards, harnessing coaching when they need it most.
MY APPROACH
Essential to the effectiveness of coaching is your coach’s mindset.
Five ingredients underpin my coaching mindset:
Safe: I create judgement-free, confidential spaces
Present: I give my total attention in every moment
Curious: I assume nothing is obvious
Courageous: I ask the difficult questions that make the difference
Unwavering: I believe in my clients more than they might believe in themselves